How to Choose Keywords for SEO & SearchGPT (How I Do It)

SEO workers in an office

In 2025, SEO isn’t just about Google—it’s about optimizing for AI-driven search engines like SearchGPT, which was recently unveiled. These large language models (LLMs) don’t just rank pages; they generate answers, pulling from the best sources they understand. If your content isn’t structured for LLMs, you’re invisible. So, how do you choose the right keywords … Read more

How & Why to Do SERP Analysis & Best Tools to Use In 2025

Before you read any further let’s make sure we’re on the same page. What is SERP Analysis? SERP analysis is the process of reviewing top-ranking pages on a search engine results page (SERP) to identify where your content can outperform them. It focuses on evaluating competitors’ domain authority, backlinks, and content gaps—revealing weak spots with … Read more

7 Best KeywordTool.io Alternatives For 2025 (Full Review)

KeywordTool.io (aka Keyword Tool ) is a web extension which helps businesses find keyword suggestions which they should target for their SEO efforts. It uses Google Autocomplete and can generate up to 750 suggestions for every term you type into it. Keyword Tool was founded in 2014, is headquartered in Sharjah, United Arab Emirates and … Read more

SEO Target Keywords in 2024: Top 5 Steps to Uncover Gems

There is one clear lesson we can learn from Google Search Team post on Google Search Console blog about the latest algorithm update of August 2024: Google wants everyone to make their content as useful and helpful and humanely possible. The search team has explicitly said that performing SERP analysis and finding real problems and … Read more

Google API Leak – Top 4 Changes Marketers Should Make in SEO

On May 27th, 2024 Rand Fishkin published an article on SparkToro blog detailing an anonymous source who shared thousands of leaked Google API documents with him.  The leak included 2,500 pages of API documentation containing 14,014 attributes (API features) that appear to come from Google’s internal “Content API Warehouse.” The anonymous source revealed his identity which … Read more